Heavily exercised muscles often lose their capacity to relax, causing chronically tight muscles and loss of flexibility. Lack of flexibility is often linked to muscle soreness and a predisposition to injuries, especially muscle pulls and tears. Blood flow through tight muscles is poor, which in turn further exacerbates the pain.
Very similar to deep tissue massage, but more targeted to problem areas, sports massage applied skillfully is the most effective therapy for releasing muscle tension and restoring balance to the musculoskeletal system. It may be reasonably claimed that one of the greatest benefits of sports massage is in helping prevent injury.